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Taylor Swift's Hats, Era by Era

Natural straw cowboy hat, the Taylor Swift country look
Where it started: a straw cowboy hat and country roots.

Few pop stars reinvent themselves like Taylor Swift — and her hats have kept pace with every era. From cowboy hats in her country days to the black “22” hat she famously gives away on the Eras Tour, headwear has been part of the story all along. Here are her most memorable hat moments, era by era, and how to get each look.

Fearless & the country years — the straw cowboy hat

Taylor Swift in 2007 during her country debut era
Taylor Swift promoting her country debut in 2007. Photo by Brian Cantoni via Wikimedia Commons, CC BY 2.0.

Before the stadium pop, there was a teenager with a guitar and a cowboy hat. Taylor came up in country music, and a wide-brim straw cowboy hat was part of that early, Fearless-era uniform — the look Swifties still reach for on Eras Tour nights.

Get the look:

Red — the “22” black felt fedora

The Red era gave us the most famous Taylor hat of all: the black felt hat from “22.” On the Eras Tour she takes it off mid-song and places it on one lucky fan each night — a friendship-bracelet moment Swifties dream about. It's a flat-brimmed black felt fedora, worn low and a little playful.

Get the look:

evermore — the newsboy cap

Here's a fun bit of Swiftie trivia: the cozy newsboy cap on the cover of Red (Taylor's Version) was actually photographed during her evermore era — the cottagecore world of cardigans, autumn leaves, and warm rust tones. That soft, woodsy cap look belongs as much to evermore as it does to Red.

Get the look:

Get the look yourself

Whatever your era, the hat makes the outfit. Measure your size with our hat sizing guide, then browse women's hats — from cowboy hats and newsboy caps to fedoras — at Fedoras.com. Into country-pop crossovers? See our Cowboy Carter cowgirl hat guide too.


Fedoras.com is not affiliated with or endorsed by Taylor Swift. Style references are provided for inspiration only.

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