Taylor Sheridan's Landman has become one of the most-watched shows on TV — and at the center of it is Billy Bob Thornton as Tommy Norris, the fast-talking fixer for a West Texas oil company. Tommy's uniform is unmistakable: a crisp white snap-button shirt, a pair of Ray-Bans, and a well-worn cowboy hat that looks like it's logged as many miles as he has.
It's a practical, working-man's western look — nothing flashy, everything earned. Tommy runs straw in the brutal Permian Basin heat and switches to felt when the weather turns. Here's how to build the same rugged, oil-patch style.
The worn straw (for the West Texas heat)
Out in the oil fields, a lightweight straw cowboy hat in natural tones is the everyday workhorse — breathable, tough, and built to take a beating.
Shop the look:
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Bullhide Jason Palm Leaf Cowboy Hat — a rugged natural palm-leaf straw made to look and feel like a genuine working ranch hat: pure Tommy Norris. -
Bullhide Star Central Cowboy Hat — a clean natural straw with an easy shape, great for concerts, ranch work, or channeling your inner landman.
The working felt (when the weather turns)
When the Permian nights cool off, the straw gives way to a sturdy felt cowboy hat in earthy browns and blacks — the same no-nonsense western, built for the long haul.
Shop the look:
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Bullhide Kingman Felt Cowboy Hat — a rugged wool-felt western in rich chocolate brown, the kind of honest working hat Tommy would actually wear. -
Bailey Western Luzerne 3X Wool Felt Cowboy Hat — a clean Cheyenne-crown felt in 3X wool, made in the USA — a step up for a night off the rig.
Wear it like Tommy
The Landman look is all about the well-worn essentials: a good hat, a white snap shirt, jeans, and boots that have seen some work. Pick a hat you'll actually live in and let it break in with you. Get the fit right first with our hat sizing guide.
Ready to find yours? Explore the full cowboy hat collection at Fedoras.com.
Fedoras.com is not affiliated with or endorsed by Landman, Paramount+, or Taylor Sheridan. Style references are provided for inspiration only.
